The Electric Swede at Swedish Motors

The Electric Swede at Swedish Motors

Polestar, Once the Racing Arm and Performance Division of Volvo, Now a Cool Electric Car Company


Polestar is a Swedish automotive brand from Volvo, established in 1996 as Flash Engineering, a Swedish motorsports team. It was later rebranded as Polestar Racing and was acquired by Volvo Cars in 2015. Polestar initially gained recognition for tuning Volvo gasoline-powered cars for enhanced performance, similar to "Mercedes AMG" and "BMW M Series." The company is headquartered in Torslanda, just outside Gothenburg, Sweden.


Today, Polestar operates as a standalone performance electric vehicle manufacturer and represents Volvo's all-electric offshoot brand. The Polestar 2 shares many of its EV technologies and underpinnings with the Volvo XC40 Recharge SUV.

The interior of the Polestar 2 adheres to a textbook Scandinavian design aesthetic, characterized by its modern, clean, minimal, and stylish appearance. It offers an upscale feel without unnecessary complexity. The full-length panoramic roof contributes to an open and adventurous cabin ambiance.


While the Polestar 2 features a sleek tablet-style display in the center stack for radio, climate control, and other functions (even playing YouTube videos when parked), it retains physical buttons and knobs for various controls. Additionally, there is a separate driver's display screen in the instrument cluster providing driving information. According to Motor Trend, "The Polestar cabin is designed for the thoughtful driver. Is there another car interior that encourages such philosophical contemplation?"


Polestar's commitment to sustainability goes beyond zero tailpipe emissions. The company focuses on using eco-friendly materials extensively throughout its vehicles. The standard interior features entirely recycled materials, reflecting Polestar's dedication to reducing its environmental footprint.


Drivers seeking traditional luxury interiors may not find what they're looking for in the Polestar 2. However, those who value the luxury of a clear conscience may appreciate the use of recycled materials. Polestar's parent company, Volvo, has been an environmentally responsible company for decades, using recyclable materials in vehicle production.


Polestar also employs a unique material for its seats. The base material consists of 100 percent recycled yarn obtained from discarded plastic bottles. Since the material is made to size, it minimizes waste in the production process, unlike traditional seat coverings that require trimming.


Come and satisfy your curiosity and check out the Swedish Electric Car!

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